Rooftop Geocoding

Rooftop Geocoding adds the exact latitude and the longitude of the address to each record, putting the power of targeted and personalized communications directly in your hands. The coordinates are at the delivery point level – precise enough to “put the pin” right in your customers driveway, allowing you to send the right communications to the right customers and drive efficiency in all areas of your customer touch points.

Here are just a few ways that GoData customers use Rooftop Geocoding to enhance their businesses:

  • Personalize your direct mail by harnessing the power of variable print to put the location closest to each customer on each mail piece
  • Measure the distance from one address to another known point like flood plains, school zones, and other areas of interest for mortgage and insurance purposes
  • Identify a geographic concentration within a list to drive plans for specific marketing campaigns with maximum ROI

How does Rooftop Geocoding work?

Rooftop Geocoding is a simple, powerful process. Once you upload your list, you’ll be asked to identify the location of the address fields using our intuitive point and click interface. After you check out, we’ll begin appending all the key information to your file and have it back to you in just a few minutes. The process starts by standardizing your addresses before adding latitude, longitude, and other useful data.

We return key data that falls into three categories:

Standardized Address: The address elements of your record (street address, city, state, and ZIP) are appended alongside your original data. This gives you the option to update your records with standardized addresses that may help reduce undeliverable mail and otherwise improve the overall quality of your data.

Latitude and Longitude: Each of your records gets appended with a rooftop, or delivery point, level latitude and longitude, precise enough to identify the exact location of the address.

Supplemental Information: GoData also supplies you with additional, influential information about each record, including indicators if a property is known to be vacant, if an address is a mail receiving agency, and over a dozen other useful data points.


Pricing for Rooftop Geocoding starts as low as $2 per thousand records. Our convenient pay-as-you-go pricing allows you to simply upload your list and pay for only the records you’re processing – the more records in your list, the less that’s charged per record.

As with all GoData™ services, you’ll enjoy the same great benefits: no software to setup, no need to speak with a representative, and no surcharge for faster turnaround times. Simply upload your list, select a few options using our intuitive online platform, and checkout. Once everything is in order, most lists are returned in just minutes.

Want to know how much your job will cost? Sign up now for your free, no obligation account to upload your list, and we’ll show you a straight forward price for your actual job.  When you’re satisfied, simply checkout and we’ll get started right away.

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