Exclusively from BCC Software, GoData™ is a tool that offers complete self-service access to data quality and list enhancement with none of the typical barriers like software installations, database configurations, or sale cycles.
GoData is a product owned by BCC Software, and offers an array of data leveraging services that integrate anywhere along your workflow spectrum. From mail preparation and tracking, to data enhancement and targeting, BCC Software has a variety of services appropriate for your direct communication needs. Visit the BCC Software website to learn more about all of our offerings.
Simply login, select a job type, set up a few options using our intuitive interface, and checkout. Your job will be processed and returned right to the site for you to download. Managing data quality for your postal, marketing, and sales efforts has never been easier.
Master data management, contact list management, postal discount maximization — whatever your data quality needs, you can trust the data you get back is complete, correct, and current. BCC Software has created GoData to put the power of data quality right in your hands, allowing every mailer, marketer, and sales professional to find success.
There are three essential elements to true data quality – allowing for maximum reach of your efforts including reducing undeliverable mail, ensuring timely and predictable delivery of your message, and maximizing ROI.
Our data quality database is constantly updated to ensure you only get the best data available in the market today – and in the only truly self-service platform.
A complete address record consists of a well formed and validated set of elements, including the address, city, state, and ZIP + 4®. For example, 123 Main Anytown NY is not as likely to get delivered, and won’t qualify for postal automation discounts, as 123 Main St, South Anytown, NY 12345-6789, would. Complete data also tells you more about the address and the person associated with it. Your ability to make decisions based on your data is greatly enhanced if you know the address is a trailer park, if the intended recipient at that address is deceased, and you have vital demographic data like age, income, and presence of children.
Correct addresses go beyond ensuring that the city, state and ZIP + 4 are accurate. GoData is able to further correct addresses by verifying the deliverability of an address, provide correct abbreviations, and clean up misspellings. We even provide email verification and hygiene services to suggest corrections for email addresses, as well as valuable information about disposable addresses and spam traps.
Current lists are necessary for maximum ROI. Not to mention, keeping your list current is required by the USPS® to qualify for the maximum postal discounts. With GoData, you can use NCOALink processing before you mail to your list to capture up to 48 months of moves. We also offer PCOA, or Proprietary Change of Address processing, to capture moves that were not filed with the USPS. Considering that millions of Americans move annually, Change of Address processing is crucial to ensure the most current list possible. Keep in mind that it’s always an ongoing process – even a list updated just a few months ago could be significantly behind.
GoData is powered by BCC Software’s LENS® platform. This secure FTP based method allows you to provide files for automated processing, enabling optimized workflows that can run 24/7. To learn more about LENS and get a custom quote for your ongoing needs, please visit https://bccsoftware.com/software/data-quality-solutions/lens-platform/