Self Service Data Quality
List Enhancement

DPV

Don’t let your valuable mailpieces go undelivered over something that can be fixed in minutes for as low as $.20 per thousand!

DPV® processing validates address information at the physical delivery point level. This will allow you to identify Undeliverable As Addressed (UAA) mail prior to mailing, thus saving money by not mailing to undeliverable locations. It also includes LACSLink® and SuiteLink®: DPV Processing

  • LACSLink processing updates addresses that have converted from rural-style to street addresses or street addresses that have been renamed or renumbered.
  • SuiteLink processing updates business addresses with secondary information when known.

While DPV processing is the highlighted name of this service – it actually includes three discreet, valuable services.

  1. DPV processing is an important step in any pre-mailing process which enabled ZIP + 4® coding and identifies potentially undeliverable addresses by verifying that the address being processed matches to a valid USPS® delivery point. For each record in your list, we can provide critical information that either confirms the address matches a valid delivery point or tell you what might be wrong with it.For example:
    100 Main St Anytown TN 38138-6038 would come back as confirmed
    104 Main St Anytown TN 38138-6038 would come back as not confirmed in the instance that the USPS doesn’t list that house number as a valid delivery point
  2. LACSLink processing converts addresses that are changed by local governments for various reasons. In this instance, the delivery point remains the same and the residents haven’t moved, but the addresses themselves have been changed.For example:
    Rural route to street style conversion (RR5 Box 234 becomes 5471 Apple Drive)
    Renumbering changes (471 Main St becomes 1471 Main St)
    Street name changes (987 Edgewater Dr becomes 987 Waterways Blvd)
  3. SuiteLink processing appends suite (secondary) numbers to business addresses where available, increasing the delivery of your business to business mailings. It’s able to do this by matching your provided business name and ZIP + 4 to known USPS data.
Services
Quality data. Master data management. Contact list management. Postal discount maximization. BCC Software has created Go Data to put the power to achieve those goals in the hands of every mailer, marketer, and sales professional.

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